You rented the unit for two months.

It has been four years.

You pay $118 a month for a concrete box containing a couch you do not like, boxes you have not opened, a bike with a flat tire, and a lamp from an apartment you moved out of in 2021.

Four years at $118 is $5,664.

The contents are worth maybe $900 on a good day.

Bidding Storage Wars GIF by TrueReal

Gif by truerealtv on Giphy

You know this. You have known it for a while. And you are going to pay again next month, because sorting through it would take a Saturday and this month is busy.

That gap, between what you meant to do and what you actually did, is not a personal failing.

It is the investment thesis.

Self storage became one of the best performing categories in American real estate, and it did not do it by being clever about buildings.

It did it by discovering that people do not cancel.

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